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The Ultimate Guide to Different Types of Packaging: Which is Right for You?
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel purchase: cotton pads. Yep, you read that right. Cotton pads. Rather than spending...
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21 Box Design Ideas to Pump Up Your Packaging
Did you know that by deciding to ship or display your items in a cardboard box, you’re already ahead of the game? Yup, people are loving cardboard these days. A recent survey conducted by Ipsos found...
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The Ultimate Guide to Mailer Boxes
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers are not only durable (to keep your products safe), but they’re also highly customizable, so...
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The Ultimate Guide to Custom Shipping Boxes
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have with a brand is when they get a knock on the door from the mailman with a package delivery...
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Rigid Boxes: A Complete Guide to Luxury Packaging
There are generally three types of boxes in the packaging industry: folding cartons or paperboard boxes, corrugated boards, and rigid boxes. Rigid packaging boxes are also referred to as set-up boxes...
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Subscription Box Packaging Design Essentials You Need to Know
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected according to a customer’s preferences. Before the subscription model,...
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How to Find an Incredible Packaging Designer (5 Critical Factors)
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall and relive over and over again. At a time when thousands of new...
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Where to Find Remarkable Patterns for Packaging Design
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such as in the ocean’s waves or a tree’s branches and spirals. Or in man-made creations...
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How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Packaging is the latest addition to the marketing “Ps” that include product, price, people, place, promotion, physical evidence, and process. With its humble beginnings as a safety layer and container...
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Optimizing Packaging for Marketing: 7 Client Engagement Keys
Before consumers see your product, the packaging grabs their attention. Your box’s material appeals to the sense of touch, while the color, fonts, and logo engage their visual senses. Your target...
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From Cardboard to Cash: How Custom Packaging Drives Sales
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers buy cookies and share photos of the treats online, spreading brand...
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10 Small Business Packaging Ideas to Elevate Your Brand
Maximum impact, minimum resources: that’s the essence of small business packaging. It’s a subtle salesman, a product shield, and a brand ambassador in one and all on a budget. Picture this: you’re at a...
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Simplify and Shine with Minimalist Packaging Design
Packaging is a canvas for creativity. For decades, the norm has been designs that scream “Over here!” with loud colors, bold typography, and wild patterns. It was sensory overload, and companies...
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How AI is Reshaping the Packaging Industry
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart homes, delivery robots, and intuitive machinery–we see AI at work almost everywhere now. What were...
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